Profile Experience Skills Portfolio Contact
Marketing & Content Strategist · APAC

Irene
Siah

Turning complex narratives into culture across Asia-Pacific

Content Strategy Ads Marketing Sales Enablement APAC
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Irene Siah

Singapore-based · Available for projects

01

Profile

Marketing professional with over a decade of experience building regional programs across Asia-Pacific.

My work focuses on turning complex products, data, and partnerships into clear, compelling narratives that resonate with advertisers, partners, and audiences. I've led content strategy, events, and sales enablement initiatives across global brands including Netflix, Twitch, Amazon and Tripadvisor, working closely with cross-functional teams across marketing, sales, insights, and creative.

Specialisations

  • Regional marketing narratives & storytelling
  • Ads marketing & sales enablement
  • Brand partnerships & integrated campaigns
  • Thought leadership & insights reports
  • Events & live marketing experiences
  • Localisation across APAC markets
Location
Singapore
Languages
EN · ZH · KO
Experience
10+ Years
02

Work Experience

A decade-long career building marketing programs that connect brands with audiences across Asia-Pacific's most dynamic markets.

Aug 2025 — Present
Ads Marketing Manager, APAC
Netflix · Singapore

Lead content strategy and narrative development for Ads Marketing across Asia-Pacific, creating advertiser storytelling, thought leadership, and sales enablement programs to support regional commercial growth.

  • Partner with sales, partnerships, insights, and global marketing teams across multiple APAC markets.
  • Develop narratives, one-pagers, events, and marketing materials for commercial growth.
Content Strategy Sales Enablement APAC
Oct 2023 — Aug 2025
Regional Marketing Manager, APAC
Ross Video · Singapore

Led APAC marketing strategy as part of the management team, driving brand growth and co-marketing partnerships with local business partners.

  • +53% increase in organic growth and 27% engagement rate on regional LinkedIn within six months.
  • Created joint partner event blueprint scaled across KR, IN and TH — generating over USD 2M in sales opportunities.
  • Spearheaded infographics, videos, emails, social media, and blog content production.
Brand Strategy Partner Marketing Events
Oct 2020 — Jun 2023
Sales Marketing Content Lead, APAC
Amazon (Twitch Ads) · Singapore

Directed content strategy for Twitch Ads across APAC, managing full content lifecycles to support sales and post-sales teams.

  • Developed 3× thought leadership narratives attributing to over USD 12.1M in advertising revenue in 2022.
  • Created 30 case studies — 24 award wins, 3 highly commended, including Twitch's first Grand Prix in APAC.
  • Launched internal APAC Briefcase, garnering 2,000+ views within a year.
Thought Leadership Case Studies Awards
Sep 2019 — May 2020
Marketing Solutions Manager, APAC
Tripadvisor · Singapore
  • Led content strategy for Tripadvisor's newest Retail vertical across APAC.
  • Worked on 17 retail briefs with budgets over USD 1M for clients including STB Retail and NIVEA.
Content Strategy Creative Solutions
Jun 2018 — Sep 2019
APAC Content & Campaign Marketer
Travix International · Singapore
  • Led content and campaign strategies for CheapTickets® & BudgetAir® across 7 APAC markets.
  • Managed BudgetAir Korea website revamp and redesigned 100 top cities' flight pages.
Multi-market Campaigns
Jun 2017 — Jun 2018
Integrated Media Planner
Zenith · Singapore
  • Managed paid media budgets from S$10K to S$1M for Singapore Tourism Board.
  • Worked with global titles including BuzzFeed, CNN, and TTG Asia.
Paid Media Media Planning
Feb 2015 — Jan 2017
Social Media Manager & Editor
Korea Tourism Organization · South Korea
  • Grew KTO English Facebook Page by 100K fans organically within a year.
  • Managed regional campaigns for korea.visitkorea.or.kr.
Social Media Editorial
03

Core Skills

✦
Product Marketing
Crafting sales marketing materials — one-sheets, case studies, narratives, decks — that compellingly reflect value propositions.
◈
Content Strategy
Developing overarching content plans and roadmaps that support larger marketing strategies aligned with business goals.
◉
Digital Marketing
Proficient across social media, SEO, SEM, and email. Data-driven using Google Analytics, Tableau, Looker, and ads managers.
⬡
Program Management
End-to-end program execution from pitch to final deliverables. Agile methodology and scrum with excellent prioritisation.
◇
Brand Partnerships
Building co-marketing partnerships, joint events, and integrated campaigns that drive demand and lead generation across markets.
✧
Localisation
Multi-lingual fluency in English, Mandarin Chinese, and Korean — enabling authentic localisation across APAC.
Content Management Systems 95%
Project Management Tools 95%
English 100%
Mandarin Chinese 100%
HTML / CSS 80%
Korean 90%
04

Portfolio Works

Infographics
Creatives
Infographics
Event Invite
Creatives
Event Invite
Advertorial
Web
Advertorial
Blog
Others
Blog
Social Media
Creatives
Social Media
Partnership Campaign
Web
Partnership Campaign
Live from Series
Events
Live from Series
Joint-Partner Event
Events
Joint-Partner Event
Case Study
Others
Case Study
05

Get in Touch

I enjoy connecting with like-minded people. If you fancy my work and would love to chat, reach out.

Location
Singapore, Singapore
Email
[email protected]
LinkedIn
linkedin.com/in/irenesiah