Portfolio Details

Twitch 'Live from' Series

  • Category: Events
  • Markets: AU, KR, TW
  • Type: Owned and Operated by Twitch

Successfully crafted a new narrative entitled ‘One Connection’ for all our “Twitch: Live from” events in APAC. Starting from Australia, I have brought the narrative to Korea and then to Taiwan. These in-person events have contributed to immediate lead generation (each event reached over 150 clients and drove revenue with brand new briefs), as well as increased Twitch familiarity scores.